Working opposite to a boycott, Carrotmob organizes groups of ethically-minded shoppers who select a business at which to spend their money as a group, allowing them to “vote with their money.” The requirements? The business has to agree to implement the socially-responsible changes requested by the mob. There are five principles to a successful Carrotmob: 1. Businesses compete with how much good they are willing to do. 2. Consumers choose one business they want to reward. 3. Consumers support that business by making coordinated purchases. 4. The most responsible business gets rich. 5. Consumers buy things that they would buy anyway, but by organizing themselves, they change the world!