The goal of the initiative “LEARN MONEY” is to improve the financial literacy of young adults in German-speaking Europe on a sustainable basis by following a “top down/bottom-up” approach. On one hand, this means applying public pressure by increasing awareness of the lack of financial literacy and its consequences to the wider public through media campaigns and through the involvement of opinion leaders (politics’/business/academia/unions) who voice clear demands (i.e.: to include economics in the standard curriculum). On the other hand, the initiative wants to have direct impact on the financial education on (some) children and young adults by launching innovative educational projects and the qualification and support of selected existing initiatives and effectively franchising existing “best practice” financial literacy programs/projects and tools into German-speaking Europe. Starting the successful prototype into other regions globally and/or target groups is envisioned.