Advertising for Good splits its business plan into three different, but connected, aspects. Firstly, the company promotes purpose-based action plans for corporations. Secondly, Advertising for Good helps non-profits reach their goals with communications and marketing strategies. Thirdly, the firm connects non-profit organizations and corporations together. The final aspect is one that is the most interesting, and also has the most potential, because of how Advertising for Good can make the most of their available resources.