Root Capital is a nonprofit social enterprise that is pioneering finance for grassroots businesses in the developing world. We work with artisan and farmer associations that build sustainable livelihoods and transform rural economies in poor, environmentally vulnerable places. Root Capital pursues our mission through three strategic goals: Innovating Rural Finance (or Finance), Building Local Capacity (or Advise), and Fostering the Field (or Catalyze). Our primary goal—Innovating Rural Finance—consists of lending to rural businesses in the form of short-term loans (for working capital) or long-term loans (for fixed assets). Our second goal is to Build Local Capacity among the producers we finance by providing them with the basic finance and management skills needed to grow their operations. Our third goal is to Foster the Field—or catalyze the strategic engagement of global retailers, local and international financial institutions, and networks of social financiers—to advance sustainable trade and finance for small and growing businesses in developing countries.