It is an ecological cycle of organic cotton, in which the life cycle involves all, from those who seed cotton, passing through those who turn it into clothes until the final consumers (so they rethink their clothing). This cycle comprehends the commitment each one has for his own life and that of the others. An ecologic awareness will only be created if there are those who can design and build that awareness. We know and we inform the customers about the product’s origins, the nature of what he is going to wear, and that way we start a cycle that changes lives.