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Anand Pattern

Anand Pattern


The Anand Pattern is essentially an economic organizational pattern to benefit small producers who join hands forming an integrated approach in order to economy of a large scale business. The whole operation is professionally managed so that the individual producers have the freedom to decide their own policies. The adoption of modern production and marketing techniques helps in providing those services that small producers individually can neither afford nor manage. Under Operation Flood the entire institutional infrastructure set up at the village level, the district level and the state level is owned and operated by the farmers themselves. The Anand Model co-operatives have progressively eliminated middlemen, bringing the producers in direct contact with consumers.
The Anand Pattern succeeded because it gave a fair price to the farmer and high - quality milk and milk products to the consumer. What would have been middlemen’s profits in the earlier system got absorbed into development projects for primary producer or lower cost for the consumer. In short, the Anand Pattern meant the utilization of resources in the most profitable manner at grass-root level.


Development,Social Leadership & Entrepreneurship
Not particularly
Kaira District Co-operative Milk Producers’ Union (Amul)


Amul Dairy, Anand-388001
Gujarat, India

+91 2692 256124
+91 2692 256224

+91 2692 240225


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