Access to information separates rich and poor in Brazil. Youths from favelas (slums) rarely learn of opportunities that are available free of charge, close to where they live. There is a huge amount of events, places to practices sports and services rendered daily by government bodies and NGOs, all free of charge. Many youths are often unaware that there is a basketball court with free basketball lessons just 1km away from their home. Many vacancies are unfilled because these opportunities are not communicated. The 0800 Rede Jovem Project seeks to leverage on youths’ ample access to mobile phones to disseminate information on leisure and growth opportunities in the areas surrounding their communities. Among such opportunities, there are: -places to practice sports free of charge (courts, schools, free lessons).