The Pixel Project’s unique approach to combat Violence Against Women (VAW) can be summed up in 6 points: •A triple bottom line of raising awareness, funds and volunteers. VAW campaigns are often streamed into fundraising, awareness-raising or volunteer recruitment. We provide integrated campaigns that raise all 3 resources simultaneously. •Taking the VAW cause into the 21st century by introducing VAW nonprofits to social media strategies and campaigns. Our understanding of VAW and social media allows us to engage in productive dialogue about VAW using the positive and humorous tone appreciated in social media. We are also the most accessible web resource for VAW. Our web resources are search engine optimized so they are the first search result for The Pixel Project. Other VAW nonprofits with web resources are lost in search engines because their names are common search terms.

• Shifting from gender-based to gender-blind. We strive to rid VAW of false “men vs women” dichotomies created by the traditional woman-centred approach. Instead, we get men and women to collaborate on ending VAW because it is everybody’s problem.
• Payment in “Sweat Equity.” We do not charge VAW nonprofits for our services. Instead, our partners work hand in hand with us on campaigns and we take 10% - 15% of gross funds raised. This approach trains our partners to use social media effectively and vests them in the success of a campaign. Our share of the funds goes back into funding future projects and campaigns.
• Micro-fundraising. Our first fundraiser, an interactive mystery collage, allows people to reveal the collage for US$1 per pixel. We will continue to develop and implement innovative micro-fundraising gambits.