The ‘Enlightening the Hearts Literacy (EHL) Campaign’ is an educational programme reaching more than 400 schools across rural Ghana. Its two main goals are: to improve literacy rates of children aged 9 -15 through better literacy instruction, and to increase capabilities of teachers and children through moral education and personal transformation. The EHL Programme uses the syllabic and phonetic literacy approach to enable children to achieve mother tongue literacy within nine months. This literacy approach is based on the usage of meaningful “generative” words enabling children to identify words by a process of breaking them down into syllables, and then generating new meaningful words and small sentences for easy identification and comprehension. The methodology also allows pupils to easily translate these skills to the English language with the result that they can often begin reading in English in a very short time. The innovation has helped to improve literacy instruction in upper primary levels of rural Ghana where high rates of illiteracy among children still exist due to poor quality of primary education; it has helped to preserve local languages and strengthen cultural identity.  The ‘Enlightening the Hearts Literacy Campaign’ believes that both literacy and moral education are essential to the progress and development of society. These values are transmitted into the classroom through child centred teaching methodologies and learning materials which teach simple language acquisition, virtues and moral education using stories. The moral dimension of the programme is a unique approach to personal transformation since most instructional methodology does not integrate the moral dimension in the curriculum. Furthermore, teaching in the local language makes the moral messages more accessible and comprehensive. Another unique feature of the programme is its cost effectiveness which enables schools to benefit from the programme. Teacher training and the provision of learning materials for children, and on site visits cost under 350 US$ per school per year.