Every day, ShopWithMeaning.org highlights an online store that sells products that give a donation for each item purchased. They also have an online marketplace for socially responsible merchandise, where “every item tells a story.” The site is broken down into four categories—One for One, Socially Responsible Products, Fair Trade and Eco Friendly. Stores currently featured on Shop With Meaning include TOMS Shoes, United Blue, Warby Parker, Sseko Designs, Moral Fibers, Punjammies, WeWOOD, Sevenly, among many others. To top it off, 20% from every item purchased in their online marketplace is donated to the charity of the customers’ choice, and 10% goes toward helping promote Shop With Meaning. The platform also lets entrepreneurs sell their items, allowing them to list them on the site for free, and keep 70% of the sale price (the other 30% going to the aforementioned charities and marketing initiatives).